Facebook advertising in one popular and effective way to grow your business. The main benefit of advertising your business through Facebook ads is your ability or control of reaching out a large number of targeted audience through ad settings.
Though running ads on Facebook can be very fruitful, you need to be very specific in your choosing your audience, determining your budget and using other options to create an ad campaign. Let’s briefly take a look at some of the benefits of using Facebook advertising for your business.
Facebook Provides you Strong Analytical Features
Facebook analytics is a great tool that provides you very detailed analytics of your audience. You can find all big and small details about your reach, clicks, likes, conversions, and sales. You can even find which customer added your product to the shopping cart and did not buy it. You can retarget the same audience through your ads. The analytical feature, in fact, helps you to find and narrow down your potential customer and then retarget them through more ads.
Micro Targeting is Possible through Facebook Ads
Facebook gives you a wide range of options and keywords to select from. You can find your audience according to interests, behaviour, demographics, locations and connections. You can even find people according to their position, profession and social status. If you are making an ad for a educational course, you might like to target audience who is between 18-25, is interested in a certain subject, is student in a particular location, has been searching for online study courses, has interest in certain books or topics etc.
You can choose from a wide range of objectives
You can get a better control on your ads by choosing your objectives. Your objective might be getting more engagements, higher reach, getting more clicks, creating brand awareness, getting more leads, promote a specific product etc. Your objectives will be according to your business types and the tasks you want your audience to accomplish for you.
Reach more People with Ads
If you have a business page on Facebook, you might not get organic reach the way you want but Facebook advertising will help you reach more people. In fact, Facebook encourages you to spend on ads and thus grow your business. You can grow better with Facebook advertising.
Find more Leads Easily
By using custom audience and look a like audience, you can find people who are already interested in your products and services. Targeting them in your ads will bring more conversions.
You can use Custom Call to Action Buttons
Call to Actions are what lead your audience to the actions you want from them. Facebook gives you an option to choose custom “call to actions” for your Ad campaign. Some pre made ones like “Sign up”, “Learn more”, “Book and appointment”, “Buy now”etc.
I hope you found this short about about “Why run Facebook ads” useful and informative. Keep visiting mediamozaic.com for more informative posts on digital marketing.
