Instagram stories show on the top of the feed!… and that is how they become more visible to the audience. But this is not the only feature of Instagram stories. You can add links to the stories while you can’t post a clickable link with your Instagram posts. You get more engagement with Instagram stories and that is what you need to grow your Instagram account.There are more uses and benefits of Insta stories. Let’s first see what they are and what we can post as a story!
Instagram story is not a “Tale of Two Cities”; by which I mean that it is not the usual long narrative that comes to mind when we read the word “story”. In fact, you will find diverse stuff being posted as stories, including quizzes, news, announcements, call to actions, polls etc. Anything that can bring engagements like comment, share or likes. Instagram stories are very popular with instagram business profiles and provide a better opportunity to grow as compared to regular posts or videos.
Why Instagram Stories
- Data shows that if we post 3-5 stories per day, we get 70% retention.That is why we can grab more engagements and more visibility for our brand.
- You find multiple pre made stickers, call to actions and templates that are handy and can be used with ease once you get a hang of them. Besides, there are colour combinations, back grounds and music that you can select in your story.
- Engagements are the keys to any social media algorithm. The more engagements your profile gets, the quicker it will grow.
- If Instagram audience are getting more engaged with the stories, chances are that “Instagram discover” will pick it for its featured section. That will give you a huge opportunity to attract more followers in short time.
- Your followers get notifications of your stories and thus you have more chances or getting interactions and engagements than the regular posts.
- You can test different type of content through stories and find how it worked out by monitoring it in the analytics.Later you can plan more content according to how your stories did.
- You can bring traffic to other posts on your profile by posting them as a story and them hiding the story with a sticker which says” new post”. That way whoever comes to engage with your story will be directed to your new post through the link in the story.
- You can share your story as a highlight on your profile so that it stays there. Otherwise it will disappear after 24 hours.
- You can add links to your story and direct your viewers anywhere on the web, for example to your online shop, your YouTube channel etc.
- Stories will provide you insights and analytics to gain more knowledge of your audience, their demographics and interests. You can check the profiles of your visitors, and find out what kind of people like to engage with your content. With more information about your audience, you will be able to plan your content well.
How to Use Instagram Stories
- It is advisable to post at least 3 stories in a day or more and post them with regular intervals.
- Consistency in posting stories is important. It is important to make a routine or schedule your stories for daily engagement.
- Do not post multiple stories at the same time.
- Remember to use stickers of Call to Action like questions, quizzes, countdown, love meter in your stories to maximize interaction.
I hope this article was useful for you as an instagram user and social media marketer. Let us know in the comments how you found this article! Thanks for reading!❤️
