Email marketing is one of the best marketing strategy to reach your target customers. It involves sending emails to current and potential customers in order to increase brand awareness, driving engagement, getting leads and on the top of everything, making a sale. Everyday we get marketing emails offering services and products with exclusive offers. As a business, emailing to long list of potential customers is a necessary marketing strategy that actually works. Here are a few ways you can find the contact info or emails of these customers.
Ask your existing customers
You can ask your existing customers to sign up for new offers by leaving an email address with you. It is very common lead generation method to offer them a free ebook, newsletter or free course by signing up. In your physical store, you can always ask the to give their phone number or email to get free stuff or discounted deals.
Lead generation Forms
You can post a lead generation form on your website in order to get new email leads. The forms can be simple signup forms, request information form and free one month trial form if you are selling a digital product. The educational websites can offer free study material on signing up with email and then can further use these emails to sell their premium content.
You will always find the lead generation forms on the websites of educational institutions who are finding students and real estate websites who ask you to request information before buying a new house.
Encourage sharing with friends
You can encourage your customers to share your emails with those who need to know about your offer. This can be done with a simple call to action like, “share it with friends” etc. There are likely people in each person’s network who are interested in buying the product or service you are offering.
Offer Giveaways
Many businesses offer free giveaways by entering your email address in the list. It usually goes like this,” Enter the contest to win your free $100 gift card of xyz”. This works everywhere from clothing stores to airline companies. On special occasions like Black Friday or Christmas, you can leverage the power of giveaways and build your email list quick since many avid shoppers are surfing the internet or visiting the stores at this time.
Introduce Point System
You can offer points to your customers with every purchase which they can redeem with their next purchase. For example, on a purchase of $20 the customer will get 20 points which have a monetary value of $1. The points will show in your system under each customer’s email address. It is a smart way of encouraging them to come back when they know they will save money with each purchase.
Optimize your Lead form
You don’t like to annoy your customers with a sticky lead form which pops up in the middle of your content. Instead use a form they sticks to the bottom or on the side of the page. It should also go away if the customer is not willing to use it. It is important not to push your website visitors to take action if they do not want it. Also make the form appear after the visitors have been on the site for a certain time. Which would mean that they are really interested in reading your content or knowing about your products or services.
Use social Media to Target Audience
The use of social media for marketing cannot be forgotten or undermined. You can ask your followers to join your email lists where you will provide them something of value. You can also attach a sign up form on your Facebook business page. Mention clearly why you need their emails for sending offers, free training courses, samples of products etc.
Run Ads
Don’t forget to run ads with lead forms and offers. All social media platforms have ad platforms too. You can use Facebook ads, Google Ads or more networks according to your business needs.
I hope you enjoyed reading this article. You can share your own suggestions on email marketing from your experience or observation in the comment section. Thanks for reading!👍
