The correct use and selection of colours is crucial when it comes to advertising. While different colours evoke different emotions and convey different messages, the repetition of a single colour can enhance brand awareness.
Imagine a food brand always using red, orange and yellow colours in its social media posts beside using a similar combination in its logo. This might be because the above mentioned colours are food colours and a certain combination of such colours in advertising brings audience awareness.
What if you don’t have Brand Colours
Without the use of a certain colour combination in your business logo, social media advertising, staff uniforms etc, Your audience will not be able to associate themselves emotionally with your brand. This is because they tend to remember you from your logo, colour and style.
Brand colours affect the moods of consumers
As said earlier, brand colours make you stand out in the crowd. Not just that, they trigger strong emotions in you. Restaurants using red and yellow colours aim to trigger hunger and craving in their customers. The moment they would see an ad with burger and a drink splashing on the side, they will want to have it. The more attractive the colours are, the better chances it stands of sale.
Consistent branding is possible with colours
Sticking to a certain colour or theme is important and will save your customers and audience from getting confused. That is why it is important to choose your brand colours one time in the beginning and don’t decide to change them for better later on. Having said that, it might be expensive to hire a professional logo maker or business consultant but it is worth it. Choose colours for your business when you are convinced that they will work for your exposure and growth.
Logo colours in Advertising
It is interesting to notice that most famous brand use 3 or less colours in their logos. The use of more colours will make a logo look messy and unattractive. The look and feel of a logo is highly important and a lot of it is determined with the use of colours. A professionally designed logo will build trust of a business among the customers.
As an Exercise I invite my readers to research established brands of food, clothing or general merchandise and find out how they have applied these rules to their businesses to create a long lasting presence and credibility. Comment and share your observations below.
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