Offer exclusive deals, minimum purchase rewards like free shipping on $50 purchase etc. Also complement pricy products with free gifts.
Use social media marketing to promote your sales in advance.Some shoppers just want to enjoy the thrill of shopping; others actually plan ahead and take advantage of early bird deals.
Use email marketing campaign and see how your ROI (Return on investment) grows. Email marketing has its best uses during sales times.
Install a chatbot on your website to make customer support easier. By installing a chatbot you can automate customer service for high volume of queries.
Do not forget to sell on social media. Many shopper are looking for products, brands or services on their social media like instagram.
Use #hastags like #blackfridayshopping deals pr #blackfidaysale etc to attract customers to your products or services on instagram or Facebook.
Optimize your business website for Black Friday. Use posts and deals related to Black Friday at least a couple of weeks before.